Introduction
When it comes to the business competition today, it is a must to have a strong and consistent brand identity. The way through which customers perceive your products or services is what makes up your brand identity.
If your brand identity is unified, it will help you differentiate yourself from the competition thus building trust and loyalty with your target audience.
Branding failure can be a nightmare when one wants to maintain consistency across all their touchpoints such as in customer interactions, social media sites, marketing materials and even the website.
This especially becomes challenging if the company has many different types of goods or services they offer. Nonetheless, there are various Brand and Strategy Consulting firms dealing with branding and strategy that can assist businesses in this area including these ones that ensure that companies have a common voice throughout.
In this blog post by Ecompapi, Australia’s best Brand Voice Agency, we will talk about the topic: Unifying Your Brand Identity: Strategies from Brand and Strategy Consulting Firms and Brand Voice Agencies.
The Significance of Brand Consistency
A research conducted by Lucidpress indicated that having constant presentations on platforms can lead to an increase in revenue by almost 23%. Another study conducted by Edelman showed that 64% of consumers indicated shared values as the main reason behind their brand loyalty.
The importance of brand identity which is consistent can not be overlooked when it comes to making people recognize your business easily and make it memorable.
It also tells about the values and personality of your brand thus creating confidence among clients, thereby enhancing loyalty to a particular product or service.
What do Brand and Strategy Consulting Firms Do?
Brand and strategy consulting agencies are companies that provide businesses with exclusive strategies on how to build a strong brand name. These agencies offer various services like:
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Brand Positioning and Messaging:
It is the work of brand consultants to help a business define its unique selling point (USP), target market and brand personality so that its message can resonate with its preferred consumer segment.
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Visual Identity Development:
These companies’ partner with designers to create or refine a brand’s visual elements like logos, color palettes, typography, and imagery making sure all platforms share consistent looks.
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Brand Architecture and Portfolio Management:
When a company has multiple products or services, it often requires assistance from brand and strategy consultants to have a well-defined brand architecture which describes the relationship between parent brands and sub-brands thereby leading to a consistent and well-managed portfolio of brands.
For example: Siegelgale, a brand strategy company did some good work for the worldwide healthcare outfit Abbott. In this case, they helped Abbott in bringing together all its business units under one roof in terms of branding as well as making the brand more coherent and identifiable.
The Importance of a Brand Voice Agency
While business strategy consultants may be concerned with the whole brand strategy, there are brand voice agencies whose specialty is to develop and maintain a uniform brand voice across multiple communication channels. Among other things that these agencies offer include:
- A Brand voice agency that specializes in tone of voice and content strategy assists businesses in defining their unique brands’ tonality, ensuring that all brand communications, ranging from website copy to social media posts, consistently embody the brand’s character and cater for a targeted audience.
- They produce and select high-quality branded content on platforms such as websites, blogs, social media, marketing materials etc., ensuring that there is a consistent brand voice and message for the consumers.
- Commonly employed by brand voice agencies are brand governance guidelines and training programs aimed at ensuring everyone internally or externally who creates or distributes content under the name of a particular product or service adheres to the established standards regarding the brand’s voice.
For example; The company Prudential partnered with Verbal+Visual a company specializing in brand voices.
Prudential then had more consistency in its customer interactions through improving the synchrony of its customer contact points because Verbal+Visual helped them to create a unified tone and messaging strategy across all touch points.
Combining Brand and Strategy Consulting with Brand Voice
Brand and strategy consulting companies as well as brand voice agencies, though distinct in their offerings, can merge their skills to form a truly integrated and compelling brand identity.
Both the overall strategy of your brand, visual identity and verbal communications should be interconnected so that they provide a consistent and memorable experience through all channels.
Closing Statements
In today’s competitive marketplace, brands that have no unified voice will not stand out from the crowd, create trust or foster customer loyalty.
There are many ways by which businesses can partner with brand and strategy consulting firms as well as brand voice agencies to enjoy professional oversight in addition to proven tactics aimed at developing their target’s resonant branded approach.
An enterprise may be just starting up or it could already be an established one; however, the investment in expert branding advisory services can act as the springboard towards achieving this objective.
Looking for the best of the best Brand and Strategy Consulting through the No.1 Brand Voice Agency in Australia? Look no further than Ecompapi. Get in touch with them today and get started…
Ecompapi – Let’s Connect with your audiences, Create unmatched value, and Conquer the industry together!
