Guest posts
Digital marketing

Guest Posts – The Key to Building Relationships and Growing Your Network

Rather than trying to steal content from top blogs, take your unique article and submit it to lesser-known ones. Just be sure to read their guest posting guidelines. Fitting in with the style and tone of a blog is critical to getting accepted. But don’t lose yourself in the process.

Find the Right Sites

Editors of high-quality sites get a lot of guest post pitches. Many work late into the night, editing and reviewing these submissions. It is essential to find a way to stand out from the crowd so that you have a better chance of getting your article accepted. One way to do this is by using a website to search for blogs and articles in your niche and find out if they take guest posts. You can also do this by searching for the individual author’s names and then looking at their social media, portfolio, and bylines to see what other sites they have written on. Once you have a list of potential blogs, you can read their guidelines and research their latest posts for topic ideas. It is best to develop several ideas so that if one is rejected, you have another to pitch.

Pitch Your Post

A great way to get your foot in the door of a top publication is by pitching them an idea for guest posts. You’ll want to ensure your pitch is a good fit for the publication and its audience and that it provides value for the blog.

Take the time to analyze the site and read some of their recent posts. You should also read their guest posting guidelines (if applicable). The key to a successful pitch is offering something the publication doesn’t still need to have. The most effective pitches will show your unique expertise on a topic that resonates with the blog’s target audience. Remember to include a brief bio, social media links, a headshot, and your website link in the post. Also, it’s always helpful to have some research on hand so you can refer back to it during the writing process. Having these tools can save you from frustration and tears on your keyboard!

Promote Your Post

Once you’ve been accepted to write for a site, you must showcase your content and how it will benefit your audience. This will help them see you are a good fit for their blog. This can be done by referencing previous posts you have written for other sites or by linking to the posts that did well with their audience. In addition, you should highlight your experience and credentials in your author bio. This will let readers know they can trust you. It’s also a great idea to include internal links in your post so that readers can discover other content on the site and external links to valuable resources outside of the blog. Depending on the goal of your guest post, you should use a tool to track the success of your campaign. You can then set up campaigns to show only to those who came from the site you wrote for to increase your conversions.

Follow Up

Once your guest post is published, could you share it on social media? This will generate engagement and drive traffic to your site. It will also help you build relationships with other publishers interested in working with you.

Including links to great content on your site and external sites in your article is also a good idea. This will help you build a strong link profile and increase your domain authority. When searching for sites that accept guest posts, you should focus on the topics they cover and their audience. You can also check the site’s backlinks using a tool to find out what sites they get links from. You can then reach out to those sites and pitch a topic for a guest post. If they are interested, you will have to work out the details. This will take time, but it is a worthwhile approach to building relationships and growing your network.